Self-publishing platforms like Amazon KDP offer a range of tools for promoting your book, including free and paid options. These include running ads, utilizing author pages, and participating in Amazon’s “Kindle Countdown Deals” program. You can also leverage other book promotion sites UK, such as BookBub, NetGalley, and Goodreads, which allow you to connect with readers and create buzz around your book. Consider engaging with book bloggers and reviewers to gain wider exposure and build your readership.